Formed in 1864, Wrexham Association Football Club is the oldest club in Wales and is the fourth oldest professional association football team in the world. The team competes in the National League, the fifth tier of the English football league system.
The client was looking for an e-commerce website that was fast, reliable and could handle high volumes of traffic and orders. They wanted a contemporary website that was user-friendly and functional on both desktop and mobile devices. They were also looking to feature strong calls-to-action that would drive sales to their Wrexham FC merchandise.
We hosted this website on a dedicated environment as we knew maximum website speed and fast performance was very important to our client. Mobile optimisation was prioritised as this would be the way the majority of their target demographic would access the site.
We began by improving the user experience of the website and provided solutions which would address fan needs, by reviewing the online forums.
One such solution was improving the checkout process, to help simplify the speed of purchase. These efforts secured a substantial base-level increase in new visitors, converting at a higher rate.
We were also pleased to get positive feed back from fans and owners. It’s Always Sunny…