SEO, Wrexham, Chester, Liverpool

SEO

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SEO

Improve your website to help it perform well organically.


Ellison Marketing’s Web Engineers continually improve your website to help it perform well organically in the search engines.

 

Our objective is to increase organic traffic and ultimately increase conversion rates to either increase enquiries or online sales.​

 

The most common mistake with SEO is thinking that it is all about ranking for a handful of Keywords, whilst these may help in increasing a small amount of traffic to the site, it’s likely that these selected terms will only bring 5% of your site’s potential organic traffic missing all the other variations of keywords which your potential customers are typing in to Google or Bing.​

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1. Research

Building an understanding of your products, services and target audience.

We identify your objectives and research your competition to build a clear picture of how to succeed in your industry. We know how to handle the recent Google updates and with a little study, we’ll soon know how to reach your targets as well. The intricacies of your business matter – they help us locate your audience and turn visitors into customers.

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2. Technical strategy

We perform comprehensive on-going technical reviews, designed to uncover both UX and technical SEO issues.

We utilise the latest innovations in search to ensure each of our clients’ websites remain on the crest of the digital wave. Whether it’s the basics, such as meta content and sitemaps, or more technical issues, like site speed and schema implementation, we have it covered. We aren’t just on and off-page, we’re on the next page.

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3. Content Strategy

Utilising prior research, we work to ensure that content is designed to attract and appeal to a given set of individuals.

The content we create does have SEO in mind, but keyword stuffing couldn’t be further from what we do. Writing needs to be unique, engaging and relevant to meet the demands of search engines, but the needs of your audience are more important. Great content will not only be crawled and indexed but also attract natural inbound traffic over time.

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5. Traffic Analysis

A continual cycle of implementation, analysis and evaluation.

We ensure you get the best of budget by concentrating on what works for you. As our SEO team are Google Analytics (GAIQ) Qualified, with a keen eye for data and a love-hate relationship with Excel, we can identify what is working but, more importantly, why. Great performance in itself is valuable, but knowing how to improve further is priceless.

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4. Content Marketing

Building your audience with informative content in various forms.

We have a dedicated content marketing team who generate ideas, content and relationships which can result in referrals and increased brand awareness. We don’t create blogs for the sake of it; we create valuable content that complements both our SEO activity and your marketing plan. One piece of well-placed high quality content surpasses a scattered approach every time.


What our clients say

  • Our traffic has increased by 64% since they’ve worked on our site and they got multiple keywords we were ranking poorly for up to the first page. I highly recommend their SEO as they have made a great difference to our business and have been professional to communicate with too.


  • My company has had a very noticeable positive growth in organic traffic and rankings since Ellison Marketing were brought on board. The team have been working on my site for some time now and continues to demonstrate great communication and knowledge regarding on and off-site SEO practices.


  • In the short time we have worked with Ellison Marketing, the SEO results that we have seen have been nothing short of outstanding. Extremely professional organisation to deal with and we will certainly be using their services on an ongoing basis. Ellison Marketing comes highly recommended by us.


For a Free Marketing Assessment call:
01978 265807