PPC Management, Wrexham, Chester, Colwyn Bay, Liverpool
PPCtop

PPC Management

Drive relevant visitors to your website, with instant results.


We want your website to get as much attention as possible, so here at Ellison Marketing we are able to manage PPC in order to make sure your website generates more views, interest and potential leads/sales.

 

With over 10 year’s experience, our PPC Management, Pay per Click (PPC) service offers your business a high quality advertising campaign through the use of Google Adwords and Bing. We manage Google budgets for our clients with budgets of £200 a month to £10,000 per month.​


9


Our Services

Search

Google and Bing listings triggered by traditional keyword searches.

Search marketing consists of bidding on keywords to drive traffic to your website through search results. Accounts need to be set up professionally for the strongest results, as they need to be thoroughly optimised to ensure no wasted budget and maximum return.

PPC Management, Wrexham, Chester, Colwyn Bay, Liverpool
PPC-graphic2

Display

Advertising through the Google Display Network that targets your ideal demographic.

The Google Display Network reaches users when they are browsing the web. With strategic targeting the display network can be used to promote your business to people before and during their buying decision.

Using the display network is a cost-effective way to get your brand exposed to potential new customers.

Remarketing

Adverts can follow users who have already visited your site with tactical messages to bring them back.

Remarketing adverts work by tagging site visitors with a cookie allowing you to then distribute your advert to them whilst they browse other websites.

Using remarketing alongside other channels allows you to maximise your initial investment by capturing users and bringing them back to your site. It is also an excellent way to ensure brand loyalty and engagement.

PPC Management, Wrexham, Chester, Colwyn Bay, Liverpool


The PPC campaign management package

Screen Shot 2015-05-09 at 16.48.51

Research & Strategy

The skill behind a successful PPC campaign is targeting the right people, at the right time, on the right device, with the right message. Prior to set-up, we take time to research and understand your audience as well as your business, so we can stitch together a tailor-made strategy that will deliver instant, profitable results. A clear picture enables PPC to be a key component of your online presence, capturing those conversions that may have otherwise escaped.

PPC Management, Wrexham, Chester, Colwyn Bay, Liverpool

Insight & Conversion Optimisation

An additional value of running PPC is that it offers real-time insights into your performance. It provides real-time updates of keyword, advert and website conversion data, while also allowing you to quickly test new opportunities, promotions, products and services. The information we get from running PPC, from keyword performance to landing pages, is used to continually analyse and strengthen your success. Once initiated and data begins to accumulate, we can then influence a wider marketing strategy or expand on your PPC even further.

PPC Management, Wrexham, Chester, Colwyn Bay, Liverpool

Professional insight that saves you money

We continually optimise your activity by benchmarking and actively testing areas. We are always looking to tweak your current choices, build new campaign opportunities and expand your keywords as well as optimise ad creative and landing pages. Our approach is focused on cost per acquisition targets and our endeavours to drive these down. The lower the CPA, the higher the profitability. We have previously increased a client’s conversion rate by 160% within three months with our focus on quality.

PPC Management, Wrexham, Chester, Colwyn Bay, Liverpool

Better conversions with Remarketing

PPC is not limited to search engine results. We use Remarketing across the Google Display Network to target visitors that have already visited your site and have an established need for your service. Remarketing targets users who have previously visited your website, but didn’t complete your desired action. By using the Google Display Network as they browse sites, we are able to constantly refresh their memory with targeted messages. Remarketing often has high conversion rates and helps make the most of your advertising.


What our clients say

  • At the beginning I found pay per click was so confusing, the Google ad-words area was just bewildering and I couldn’t make heads or tails of it. I quickly gave up and went on search of a company that could help me set up and manage my campaign. By chance I found Ellison Marketing and everything became simple… Best decision I’ve made.


  • Ellison Marketing manage our PPC and they have saved us a ton of money and have increased our conversion rates dramatically. I’m really pleased with how things have come along since choosing Ellison Marketing as we are now able to see a significant increase in the amount of enquiries we receive.


  • Most companies are very good for “big business” but terrible for “small business” because we are unimportant to them. However, from the very first day I spoke to Ellison Marketing, I knew I made the right decision. They spent time to listen to my needs, my problems and came up with solutions with great results.


For a Free Marketing Assessment call:
01978 265807