Ellison Marketing works to a very comprehensive strategy and objectives criteria when working on projects.
The first question we ask ourselves when starting a new project is – what is the business we are working for trying to achieve?
We set these objectives at two levels:
- Corporate level – objectives that concern the business or organisation as a whole
- Functional level – specific objectives for marketing activities
Both corporate and functional objectives we use conform to the commonly used SMART criteria.
Our approach as an external marketing manager is simply to provide high quality and cost effective marketing solutions to our clients.
