So what do you spend your budget on…
Advertising? Newspaper adverts? Billboards? SEO? PR? Direct Mail? e-mail marketing?
It’s a tricky question for many SME’s. Exactly which of the above shall I spend my hard-earned money on to grow my business and bring in more sales?
It’s not a problem faced by many of the bigger businesses who can spend a healthy marketing budget on every part of the marketing mix. But for a small business owner, they need to make sure that every pound spend brings in a good return on investment.
And one thing is for sure. Over the last few years, especially in tough economic conditions, marketing is the one area where money has to be spent.
So where is this money best spent?
So, as an SME, where should i be spending my marketing money?
In one word – online. As more of the consumer market heads towards the internet, it is vital that SME’s have some sort of website presence.
