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Ecommerce
Electronic-COMMERCE) Doing business online, typically via the Web. It is also called "e-business," "e-tailing" and "I-commerce."

Although in most cases e-commerce and e-business are synonymous, e-commerce implies that goods and services can be purchased online, whereas e-business might be used as more of an umbrella term for a total presence on the Web, which would naturally include the e-commerce (shopping) component.

Consumers' worries have eased about on-line credit card purchases, e-commerce grew rapidly in the late 1990s. In 1998 on-line retail (“e-tail”) sales were $7.2 billion, double the amount in 1997. On-line retail ordering represented 15% of nonstore sales (which included catalogs, television sales, and direct sales) in 1998, but this constituted only 1% of total retail revenues that year.

Books are the most popular on-line product order—with over half of Web shoppers ordering books (one on-line bookseller, Amazon.com, which started in 1995, had revenues of $610 million in 1998)—followed by software, audio compact discs, and personal computers. Other on-line commerce includes trading of stocks, purchases of airline tickets and groceries, and participation in auctions.


Ellison Marketing can help develop you a successful Ecommerce Website. Please feel free to contact one of our team to discuss your requirement.

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