News & Views

Is a web re design really that important??

Posted by Chelsea Oxberry on May 1st, 2012

The web makes it easy for people to find information about your company and services at the click of a button. The down side is that this holds true for your competitors as well. It’s important for your website to … Continue reading

Repeat business marketing to SMEs: guaranteed solutions

Posted by Mike Ellison on February 21st, 2012

Internet marketing is a phenomenon. First it changed the way we communicated, then it enhanced our ability to seek information instantly, and finally it was used by businesses to do the once impossible: market to SMEs all over the world … Continue reading

Do I really need Google Adwords?

Posted by Chelsea Oxberry on January 23rd, 2012

For those of you who don’t know, Google Adwords are the small adverts you see at the top and right of Google when you have performed a search, otherwise called sponsored links. They’re an affordable way of getting click-throughs to … Continue reading

Marketing an essential expense for SME’s

Posted by Chelsea Oxberry on December 14th, 2011

So what do you spend your budget on… Advertising? Newspaper adverts? Billboards? SEO? PR? Direct Mail? e-mail marketing? It’s a tricky question for many SME’s. Exactly which of the above shall I spend my hard-earned money on to grow my … Continue reading

BOOST SALES AT CHRISTMAS WITH EFFECTIVE MARKETING CAMPAIGNS

Posted by Chelsea Oxberry on December 14th, 2011

Christmas is a vitally important period for retailers across the country. Indeed, many firms make the overwhelming bulk of their revenue during the festive season. As a retailer it is therefore important that you capitalise on the vastly increased spending … Continue reading

Online Marketing Shows Greatest ROI

Posted by Chelsea Oxberry on November 14th, 2011

According to a new research study, conducted by GFK - a leading organization in market research, online advertising now outperforms other advertising channels such as television and press media in terms of the ROI achieved.  The report concluded that online advertising offers a … Continue reading

We Are Hiring! PHP Web Developer Required…

Posted by Chelsea Oxberry on October 19th, 2011

An experienced Web Developer is required at Ellison Marketing. Have you got what it takes? Continue reading

New Study shows SMEs lack Marketing Knowledge

Posted by Chelsea Oxberry on September 2nd, 2011

Sales and marketing are currently the top business issues facing small engineering companies in the UK, a new survey has discovered. Continue reading

The Power of Email Marketing

Posted by Chelsea Oxberry on August 10th, 2011

Email Marketing affords Companies the tool to inform, communicate, promote, and sell its products to a vast database. Too often email marketing is undervalued because people think it may backfire, making customers angry and be lost in spam and junk … Continue reading

Design… An Essential Element of your Marketing Strategy

Posted by Chelsea Oxberry on July 15th, 2011

Visual communication is an exceptionally complex field.  Certain colors, shapes, and fonts are more likely to draw the eye and it can take time and experimentation to develop an aesthetically pleasing, rememberable design.  A skilled graphic designer understands the complexities of … Continue reading